ListingSpark begyndte i 2013 som en måde at give folk mulighed for at sælge deres hjem hurtigere og beholde 3 % af salgsprisen i stedet for at betale agentgebyrer. Sælgere kan annoncere deres bolig til salg på så lidt som 10 minutter, og processen er enkel og intuitiv.
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Tid fra annoncering på MLS til underskrevet tilbud for én sælger
ListingSparks Net Promoter Score
Efter den økonomiske afmatning i 2008-2010 lancerede medstifterne af ListingSpark en platform til at opdatere branchen og muliggøre en ny papirløs proces for salgstransaktioner. Den resulterende teknologi sparer sælgere 3 % og øger hastigheden mellem annoncering og salg.
To help sellers get their homes on the MLS as fast as possible, ListingSpark needed to digitize the entire workflow, which includes signing many multi-page forms. Many MLS sites make deals with DocuSign. But ListingSpark found this wasn’t optimal for their process, as it led to a disconnected workflow with the signing process having to be done in DocuSign.
At få kunder til at forlade arbejdsgangen for at underskrive dokumenter via et link i en e-mail forårsagede kundeafgang og påvirkede omsætningen.
“Vi havde brug for at automatisere hele arbejdsgangen for sælgere, sikre, at det hele var integreret på vores websted, sørge for sikker dataindsamling og lagring af juridisk bindende kontrakter og muliggøre færdiggørelse af dokumenter på få sekunder versus minutter,” siger Travis Carona, teknisk medstifter.
Vores proces er 100 % online og integreret. Ikke kun gennemfører sælgere hele processen i ét browservindue, men vi kan gøre det nemmere for dem at få deres salgsannonce på MLS på cirka 10 minutter.
“Our sellers could be on a job site in the middle of a demo day. We need an integrated eSignature API that was mobile-friendly so our sellers could complete and sign multi-form documents where ever they happened to be,” says Travis.
ListingSpark ønskede også at forkorte tidsprocessen for salgstransaktioner og fremskynde hastigheden for at få en salgsannonce på MLS. For at opnå dette havde de brug for en løsning, der tilbød automatisk udfyldning af redigerbare skabeloner. Derudover var et revisionsspor for juridisk bindende underskrifter og datavalidering nødvendigt for muliggøre overholdelse af krav.
“Vi evaluerede DocuSign, Adobe Sign og Dotloop. DocuSign krævede, at kontraktunderskrivelsesprocessen blev gennemført på deres platform, hvilket var forvirrende for nogle sælgere, fordi det førte dem ud af vores proces. Dotloop var ikke en robust API, og den understøttede ikke mobile behov eller holdt kunderne i vores arbejdsgang,” siger Travis
ListingSpark chose the HelloSign API because it is both startup and developer friendly. “HelloSign’s enablement tools, like video tutorials, helped us implement the API in a couple of days and get templates created in less than two hours,” says Travis.
ListingSpark’s digital transaction management foundation enables them to deliver a completely online and integrated process. Before implementing the HelloSign API, Travis says “It could take a listing agent a couple of days to get a listing on the MLS for their seller. Now, with our seamless process built on HelloSign, the auto-fill capabilities, and editable templates, we’ve had sellers sign up with our product, list on the MLS, and receive and accept an offer with all forms completed in less than one day.”
According to Travis, “Part of our sales pitch to prospective sellers is that our process is 100% online and integrated. Not only do sellers complete the entire process in one browser window, but we are able to facilitate them getting their listing on the MLS in about 10 minutes.”
A lot of “For Sale by Owner” websites require sellers to print documents, sign in ink, fax or email the forms, and upload them to the site. “We’ve found that a lot of sellers don't want to do the print-sign-scan-fax workflow, so our HelloSign integration is definitely a differentiator that helps us delight our customers and get our NPS as high as possible.
“ListingSpark’s revenue has grown since implementing the HelloSign API, as eSignatures have been a great facilitator of our market expansion,” according to Travis. Additionally, ListingSpark is able to save sellers an average of $7,200 per transaction, as they retain 3% of the sales price.
Real estate is a highly litigious industry, so ListingSpark is required to carry errors and omissions (E&O) insurance. With HelloSign, all documents are integrated into ListingSpark’s product, which has enabled them to nearly eliminate dispute claims. “With HelloSign’s audit trail we can verify all data entered by the seller so if there is a dispute on a listing, we are able to pull all documents on that property in seconds,” says Travis.
ListingSpark is not only facilitating a great customer experience, but they’re also increasing operational efficiency with a scalable solution. By taking document management out of their customer success team’s hands, “We can have three people deal with thousands of documents instead of one person trying to handle tens of documents. Operational efficiency is one of our biggest wins with HelloSign,” says Travis.
I sine første fem år har ListingSpark solgt for 500 millioner USD ejendomme. De er i gang med at udvide til Colorado, Arizona og staten Washington og er på vej til at nå en stor milepæl inden udgangen af 2019: 1 milliard USD i salg.
HelloSign is the easiest way to send, receive, and manage legally binding eSignatures for business. Learn about our industry-leading API by looking through our developer documentation or build and test for free by creating a free developer account. If you’d like help figuring out which HelloSign product is best for you, schedule a demo with HelloSign’s API team to see how we can streamline your business.
